Our Patients Insights team is focused on gaining an in-depth understanding of the person behind the patient and the many factors that influence their health journeys and decision-making behaviors. We help clients to uncover the patient and care-partner perspective on all aspects of the product development lifecycle. Our aim is to understand and ensure value for the patient.

 

We engage directly with patients, care partners, healthcare providers, and patient advocacy groups to uncover and understand what is most important in their daily lives and healthcare journeys. Our Integrated Site Network also gives us access to patients who have already participated in clinical trials and can provide unique insights.
 

By partnering with patients and the key influencers in their lives, we dig deep to uncover the many layers of data – data that is always as unique as the people who provide it. Ultimately, the thoughts, attitudes, emotions, and beliefs we identify translate to actionable insights that drive client decisions across the product lifecycle, including:

 

• Patient-focused clinical trial design - Developing patient-focused trial design, enrollment and retention strategies and adherence tools.
   
• Patient reported outcome tools - Ensuring selection and development of tools are relevant domains identified by the patient population, including delivery, methodology and ability constraints.
   
• Strategic pricing - Uncovering pricing thresholds directly from patients and caregivers as consumers.
   
• Patient support programs & education - Optimizing impactful support services for patients and care partners.
   
• Global healthcare marketplace - Devising strategies that reflect the diversity of global patients’ experiences, unmet needs, and health literacy.
   
• Market strategies - Understanding how products address the health needs of actual patients.